Retail Store Marketing and Management Checklist and Guide
This Checklist provides the "Road
Map" that will help you improve your Retail Store's operations
- - Quickly, Easily and Cost Effectively!
Introduction:
The Retail Marketing and Management Checklist is a powerful self-assessment management
tool that an owner or manager can efficiently utilize to conduct
an operational evaluation of their Retail Store. The
Retail Store Marketing and Management Checklist has
1,073 different tactics, strategies, and action items to be
considered and evaluated - - all organized in a logical, easy-to-use
process that features twenty-five (25) different profit-producing
modules ranging from Store Image to Customer Service to Operations
management! The evaluation process is NOT
one of those "simple" or "quick and easy"
assessments that result in a cursory overview, provides little
or no direction for improvement, or is a "complete waste
of your time and money". Instead, the evaluation process
is quite thorough, provides a careful, thoughtful analysis,
and identifies numerous opportunities for improving your store's
operations. For ONLY a small investment of
$69.95, this Checklist is designed for the
serious business owner or manager who truly desires to evolve
their retail store to the next level of growth and profitability.
Type of Store:
The Retail Marketing and Management
Checklist will help any type of retail store
become more successful - - Antique, Appliance, Bakery, Bike,
Book, Boutique, Bridal, Candy, Camera, Clothing, Craft, Curtain,
Discount, Fabric, Flower, Furniture, Gallery, Garden Center,
Gift, Hardware, Health, Hobby, Home Goods, Jewelry, Lighting,
Maternity, Music, Nursery, Pet, Photoshop, Shoe, Specialty,
Sports, Toy, Variety, Video, or any other type of retail shopping
environment. Owners or Managers of both small and large stores
of all types have successfully used this checklist to significantly
enhance their operations. And, you can too!
Important Benefits:
This Checklist is an easy-to-use, comprehensive workbook
that will help you and/or your Store's Manager improve your
store's profitability - Quickly and Easily! The Retail
Store Marketing and Management Checklist features the
following benefits:
- 1,073 different tactics, strategies, and action items to
be considered and evaluated - all designed to improve your
Store's PROFITABILITY!
- Twenty-five (25) different profit-producing categories
ranging from Store Image to Customer Service to Operations
management!
- A step-by-step process to evaluate all aspects of your
Store's operations and eliminate inefficient, ineffective
processes and procedures!
- A practical, down-to-earth, road map that can be easily
utilized by the owner or delegated to a manager or key employee!
- A low-cost investment of ONLY $69.95
with a high-yield ROI and includes
Instant Download after Credit Card
Verification!
- Developed by an experienced Business Consultant who has
worked with hundreds of small businesses, many of which
were Retail Stores.
- Developed over a two year period working with Retail
Store Owners who tested the Checklist and provided valuable
development suggestions.
- Saves you valuable time because it will help you quickly
identify and eliminate inefficient procedures and tactics.
- Saves you lots of $$$$$$$
because it costs far less than one hour of a Consultant's
billable time.
- Saves you lots of $$$$$$$
because you don't have to develop an evaluation process
- it already exists. And, it works!
- Can be used as an employee developent tool - give this
checklist to a key employee or manager to perform the assessment
for you.
- Helps you spot and avoid the Red
Flags that spell D-I-S-A-S-T-E-R.
- Focused primarily on helping YOU become
a more profit oriented Owner/Manager.
- Organizes all of the most important action items for
improving profitability in one convenient workbook.
- Includes a section entitled Retail Horror Stories
describing dozens of actual vignettes of mistakes retail
stores of all sizes make that "drive away" good
customers. The lessons contained therein are poignant and
serve as a guide for "what NOT to do" to your
customers!
- Helps with the financial analysis of your store as it
presents several sample Net Income Statements of actual
stores. They can be used as a basis for comparing your store's
income and expenses. Although each model presents a different
set of operational circumstances, they can prove helpful
for providing additional insight into your store's current
cost structure.
- Includes a chapter on Taking Care of Your Most Valuable
Asset - YOU the Owner!
- Gives you "Peace of Mind" by knowing that you
made an intelligent, informed decision to utilize an effective,
efficient process that will improve your Store's operations
this year!
- And, much, much more!
Who Is This For? This Checklist is designed
for the serious owner or manager who truly desires to evolve
their Retail Store to the next level of growth and profitability.
Most of the 1,073 tactics and strategies can be applied toward
any type or size retail store. Some are best utilized with
small stores while some are better for larger stores. Some
tactics and strategies are free; many have a minimal cost,
while a few may require a small investment. Some require only
an attitudinal change while others may require a change in
a process or a procedure. However, all of the 1,073 topics merit
your thoughtful consideration as you begin to develop a strategy
for implementing a "continuous improvement process"
for your store.

Competitive
Advantage: As it is with your store, your
competitors are also looking for opportunities where they
can find marketing or cost advantages. If you don't take pre-emptive
action to improve your business on a regular basis, your competition
will leave you behind in the marketplace. Revenue, profitability,
and customer satisfaction will then suffer. However, implementing
one or two minor improvements based upon the self-assessment
checklist could possibly result in 10X, 20X or 100X return
on both the time and money you have invested in this process.
Make an investment in both yourself and your business by purchasing
this checklist, and then conduct the assessment! Your customers
will be glad you did. And, when the results show on your bottom
line, you will be glad you did also.
Based
on my Business Consulting Experience! The
Retail Store Marketing and Management
Checklist is based upon my personal experience
working with hundreds of small businesses. As a business consultant
for both the City of Portsmouth, NH and Somersworth, NH for
8 years, I advised over 500 small business owners, the majority
of which were retail stores. Many of these small business
owners participated in the two year development process of
this checklist by testing it several times and providing valuable,
real-world input. Now you can also improve your operations,
and, hence, your profitability when you actively apply the
tactics contained in this checklist!
How to
Use: The assessment process is quite thorough
and does require a small investment of your time. However,
it is important to emphasize that it is not necessary to complete
the assessment in one sitting, in one day, in one week or
even in one month. Selecting one, two, three or more of the
major categories in this document as a priority on which to
focus can be a more practical approach than trying to "do
it all" at one time. Also, you may want to consider a
methodical process whereby you and/or your management team
(or a key employee) conducts the assessment using a different
module each week. This checklist can serve as an important
business reference manual that can be utilized time and time
again on an as needed basis on your personal timetable.
Income
Statements: The Checklist has an addendem
entitled Sample Net Income statements containing
actual Net Income Statements of several stores. These statements
can be used as a basis for comparing your store's income and
expenses. Although each financial model presents a different
set of operational circumstances, they should prove helpful
with providing some insight into your store's current cost
structure.
Horror
Stories: The Checklist has an addendum entitled
Retail Horror Stories that illustrates dozens
of mistakes that Retail Stores of all sizes make that "drive
away" good customers. These events have actually happened
and reflect the failings of many retail stores. They happen
in many stores and in many towns and cities all over the world.
Fortunately, there are poignant lessons that can be learned
through the mistakes of others that will serve as a guide
for "what not to do" to your customers.

Two-for-One:
Each of the 25 modules has a simple, but thorough, two-part
process. The first part of the assessment process entitled
ASSESSMENT will rapidly isolate any problem
areas and identify opportunities for quickly improving your
operations. This process is thought-provoking and will no
doubt stimulate a lot of new ideas for you, or if you have
a management team, will generate much discussion among them.
The second part entitled IMPLEMENTATION is
a management process that will help you prioritize and manage
the implementation of any tactic or strategy as well as identify
the "action items" that will have the biggest impact
on your profitability.
Value:
Conducting the self-assessment will have an immediate impact
on both customer service and profitability. Conducting the
self-assessment process on a quarterly or semi-annual basis
will help keep you focused on your Store's long-term objectives.
Sharing the results of this self-assessment process with your
employees and assigning them a specific problem to address
can be a valuable training exercise and/or employee development
tool. If a number of problems have been identified, it will
be important to prioritize your actions based upon the highest
and best return that can be achieved for the amount of investment
you can make at this time. Additionally, comparing a previous
quarter's results with the current quarterly performance will
determine the rate of progress you have made in each area.
Committing to conducting such an assessment on a regular basis
will result in a continual improvement process that in turn
will result in a higher level of customer satisfaction and
store profitability.
When
to Use: In every business operation, opportunities
abound for improvement. Increasing revenue, improving customer
relations, and reducing costs are three critical elements
for improving long-term profitability. A comprehensive self-assessment
process, such as this one, will keep you focused on your mission,
the three critical elements, and on maintaining your profitability.
It is envisioned this checklist can be used in one of six
ways:
1. You can use this tool
to personally conduct an assessment of your restaurant.
2. You can assign one of your managers
(or a key employee) the task of conducting the assessment
as part of an overall employee development process.
3. You can have a Board Member, a Management
Advisory Committee Member, or a trusted advisor conduct
the assessment.
4. You, or a key employee, can conduct
a partial assessment of your restaurant by using one, two,
three or more of the major categories in this document to
focus specifically on a problem(s) previously identified
by yourself, an employee, or a customer.
5. You can utilize an independent consultant
to conduct this assessment for you. However, that would
defeat the purpose of a self-assessment program. A do-it-yourself
process can save you many thousands of dollars
in consulting fees, and, the truth is, you could probably
conduct a much better evaluation yourself. Once you have
identified a problem area(s), you may then want to engage
an experienced consultant or specialist on a short-term
basis to help with these specific areas.
Satisfaction Guaranteed
- 100% Risk Free:
Still not sure this Checklist will help you and your Retail
Store? Well, I want you to feel completely comfortable before
you order. Therefore, I would encourage you to continue exploring
my website where you will find more information regarding
Jaguar Consulting, Inc., our services, testimonials, additional
profit-building Business Checklists, White Papers, and other
reassuring information.
Since I know from personal experience that the information
contained in this Checklist is so valuable, I will personally
guarantee your satisfaction!
The Retail Store Marketing and Management
Checklist omes with a No-Questions-Asked,
No-Hassle, ONE MONTH MONEY BACK GUARANTEE.
If you honestly feel that if after applying this Checklist to
your retail business it hasn't helped improve your Store's
operations, hasn't helped improve efficiency, hasn't saved you
time or money, and hasn't made you a more profit oriented
Owner or Manager, then just return
the Checklist PDF (and all copies) by email anytime within the
next 30 days and we will refund the $69.95 you paid (Note:
This guarantee applies ONLY to retail store owners or managers
and NOT to consultants, students, educators or curiosity
seekers). Satisfaction Guaranteed!

Instant Download after Credit Card
Verification!
Quantity Discounts:
Volume pricing at substantially reduced discounts off the
retail price based on print quantities is available if you
have multiple store locations, anticipate frequent usage of
the checklists, or are part on an organization that provides
goods or services to retail stores and would like to use the
checklist as a marketing/business development tool. Additionally,
the opportunity to "brand" the Retail Store
Marketing and Management Checklist with your company's cover
page, letter of introduction, and your logo is available.

OUTLINE
RETAIL STORE MARKETING and MANAGEMENT CHECKLIST
I. |
A Professional Store Image. |
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24 Strategies and Tactics to be evaluated: |
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II. |
Store Appearance – Exterior. |
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30 Strategies and Tactics to be evaluated: |
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III. |
Store Appearance - Interior: |
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24 Strategies and Tactics to be evaluated: |
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IV. |
Restrooms |
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22 Strategies and Tactics to be evaluated: |
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V. |
Employee Areas. |
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13 Strategies and Tactics to be evaluated: |
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VI. |
Techniques That Support the Sales and Marketing Process. |
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29 Strategies and Tactics to be evaluated: |
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VII. |
Techniques That Make It Easy for Customers To Buy. |
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50 Strategies and Tactics to be evaluated: |
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VIII. |
Employee Marketing and Sales Attitudes. |
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47 Strategies and Tactics to be evaluated: |
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IX. |
Merchandising Techniques. |
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50 Strategies and Tactics to be evaluated: |
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X. |
Advertising Techniques. |
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42 Strategies and Tactics to be evaluated: |
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XI. |
Direct Marketing Techniques - Traditional. |
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66 Strategies and Tactics to be evaluated: |
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XII. |
Indirect Marketing Techniques. |
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39 Strategies and Tactics to be evaluated: |
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XIII. |
Strategies That Attract Attention. |
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27 Strategies and Tactics to be evaluated: |
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XIV. |
Other Profitable Marketing Techniques. |
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51 Strategies and Tactics to be evaluated: |
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XV. |
Internet Marketing Strategies for Your Retail Store |
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172 Strategies and Tactics to be evaluated: |
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XVI. |
How to Compete with the Giants. |
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56 Strategies and Tactics to be evaluated: |
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XVII. |
Employee Policies. |
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41 Strategies and Tactics to be evaluated: |
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XVIII. |
Purchasing of Inventory. |
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52 Strategies and Tactics to be evaluated: |
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XIX. |
General Management Techniques. |
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50 Strategies and Tactics to be evaluated: |
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XX. |
“Behind the Scenes” Management. |
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44 Strategies and Tactics to be evaluated: |
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XXI. |
Customer Service Techniques. |
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27 Strategies and Tactics to be evaluated: |
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XXII. |
Emergency Procedures. |
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18 Strategies and Tactics to be evaluated: |
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XXIII. |
Evaluate All Outside Services for Effectiveness. |
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33 Strategies and Tactics to be evaluated: |
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XXIV. |
Ethical Considerations. |
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37 Strategies and Tactics to be evaluated: |
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XXV. |
Protecting Your Store’s Most Valuable Asset – Yourself. |
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29 Strategies and Tactics to be evaluated: |
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XXVI. |
Sample Net Income Statements. |
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XXVII. |
Retail Horror Stories. |
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XXVIII. |
Bio – Jim O’Donnell. |
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XXIX. |
Business Development Services - Jaguar Management Consulting Group, Inc. |
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XXX. |
Other Checklists Currently Available. |
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XXXI. |
Crevand, Inc's Online Marketing Services
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